A product can be interactively marketed, can speak, can both analyze and understand data. Don’t you want to understand such humanized product packaging as a consumer? Traditional packaging often only plays the function of packaging products. With the progress of the times, we have ushered in the era of digital packaging, which enables products to have interactive marketing, authenticity and anti-counterfeiting, informatization and digitalization, and humanized design. , so that the product can truly open the "Internet of Everything". The development pace of 5G Internet of Things in the packaging industry is accelerating, promoting the transformation and upgrading of industries in all walks of life, which also brings new opportunities to packaging. What is digital packaging? It mainly includes four aspects: the digitization of the packaging box, the diversification of perception entrances, the interaction of application scenarios, and the precision marketing of big data. Only with these capabilities can it be regarded as an excellent digital packaging.
In addition to the traditional anti-channeling, anti-counterfeiting, and traceability functions, digital packaging can also integrate technologies such as electronic printing, RFID, and flexible display lights. This makes the packaging more intelligent, more convenient for communication, and more innovative and unique in appearance. , beautiful and textured packaging. At the same time, a small chip can be implanted inside the box, using NFC anti-counterfeiting technology, combined with the use of a positioning system, to achieve multiple functions such as authenticity verification, anti-counterfeiting, and traceability.
Interactive application scenarios
In the era of 5G Internet of Things, packaging is used as the entry medium, and the packaging is given a perception entrance, which can be directly empowered by various technologies such as NFC, RFID, and QR code labels, realizing product traceability, information transmission, data collection, and Internet of Things. Management, brand marketing, etc. These diversified entrance consumers can achieve the purpose of authenticating, tracing the source and participating in marketing activities whether they scan it or rely on it. At the same time, AR technology can also be introduced and combined with packaging, so that the packaging and virtual information can be combined to realize the visualization of the real scene of the product. Consumers can better understand the display of products and have more trust in enterprises.
Big data precision marketing
Consumers can rely on and scan, and enterprises can realize the collection and application of consumer big data, build their own consumer user big data platform, and provide data source support and decision-making basis for subsequent marketing. For the company's future market activities, product dynamics, consumer purchase preferences, purchase frequency, landing digestion and other behaviors, the company can monitor the whole process in the background, which is convenient for timely understanding of product market status and consumer purchase status, and real-time adjustment of the market. Delivery strategy.
Post time: May-16-2022