Products

As a result of this exposure, shops and boutiques have long known that luxury paper bags can be a potent source of free promotional exposure, but why is this, exactly?

Customers like paper bags because they are guilt-free, familiar and cosy. Marketing via paper bags is cost effective because it offers a durable but cost-effective product that can be used multiple times and doesn’t look cheap – which is a vital consideration for cool and fashion conscious consumers.

We’re psychologically primed to appreciate the feel of paper, so paper packaging makes us feel good about our purchases.